Solution: Identifying Risks

General Risks

Engineering: Talk to the Engineering team and confirm that our system can handle the extra pressure of the market expansion
Testing: Test the UI for the new languages

International Risks

Translation: The EU has 24 different languages. Confirm that all of the translations are ready.
Marketing: Our marketing messages need to work in all of the EU countries. Marketing will need a lot of time to prepare all of the materials

Are We Ready to Launch?

Did we finish all the parts of product development?
Don’t just assume we are done. Talk to our engineering team and test the product. Does it do what it is supposed to do?
Did we finish all the testing?
Do not just assume that all the testing has been done. Test even the most crazy scenarios and think through edge cases. Make sure that you personally test your product (if possible).
Did we set you the right date for our launch?
Did we secure all the technical support we need for launch? Do we have the right support if something goes wrong?
Did we give enough time to all of our partners?
What if one of our teams doesn't have enough time to complete their pre-launch tasks? Do we have a plan for that? Make sure to think beyond the immediate partners and consider all of the tasks that need to be completed for launch.
**Did we cover all our legal bases? **
Do we understand all of the risks? Do we feel confident that we are prepared to handle them?
** Did we think about the worst-case scenario?**
What is our worst-case scenario? Are we prepared for it? Do we have a rollback plan?
Have we communicated enough?
Communicate, communicate, communicate. That will save a lot of headaches.